Heineken Experience

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Top 1% of attractions in Amsterdam
8 / 10

6 expert reviews

“Founded by Gerard Heineken in 1864, the Heineken label has become one of the world's most famous (and popular) beers.”

– Fodor's

Time Out Time Out
"The 'experience' is spread across four levels and 18 attractions, and includes multiple interactive exhibits, a mini brewery and a 'stable walk.'." Full review
Let's Go Let's Go
"Four floors of holograms, multimedia exhibits, and virtual-reality machines tell you everything you’ll ever want to know about the green-bottled stuff. " Full review
Michelin Guide Michelin Guide
0 Stars
"Everything there is to know about brewing and the Heineken brand can be learned here. The visit includes enormous copper vats and the brewery's former stables." Full review
Frommer's Frommer's
"The intro to Heineken the company, delivered by human hologram from behind a well-stocked bar...the tour also incorporates the original copper brewing vats, malt silos, and vintage brewing equipment" Full review