Virgin Hotels Chicago vs ?

"Located in a historic Chicago office building, the Old Dearborn Bank Building, a key feature will be high-tech communal spaces where guests can work, eat, socialize and relax."

"Sir Richard Branson touches down in Chicago with this luxe Loop hotel, the nation’s inaugural outpost."

"This has an enthusiastic global fan base born from other sectors: airlines, music, telecommunications, etc." Full review

"The new Virgin Hotel is a dream hotel for people into design and technology, with an app to control the room temperature, a pour-over coffee setup in each room and a Tesla to give free rides to guests." Full review

"Virgin doesn't have rooms—it has chambers." Full review