The Hoxton, Shoreditch vs ?

"A fittingly happening spot in this über-hip neighbourhood, with modern but warm public spaces – all exposed brick and burnished metal – and comfy boutique rooms."

"For those who thrive on Hoxton's galleries, garment wholesalers, hip clubs, and swank bar-restos... this is a second home."

"This is hands down the best hotel deal in London." Full review

"Famous for its low rates (including some publicity-garnering £1-a-night rooms), the Hoxton deserves credit for many other things." Full review

"Hoxton has been one of London’s trendiest areas in the last few years, and it fittingly has the city’s hippest hotel, with small but inventively styled rooms with plenty of technology."