The London EDITIONvsMarrable's Hotel (formerly The Zetter Hotel)

Both properties are highly recommended by professional reviewers writing for major publications. On balance, The Zetter Hotel scores slightly better than The London EDITION. The Zetter Hotel comes in at 88 with recommendations from 13 sources like Condé Nast Traveler, Travel + Leisure and Frommer's.

The London EDITION
8/10
10 Berners Street, London W1T 3NP
From $365/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Laundy Room
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Tablet Tablet
19.2
"The London EDITION is a row of old Georgian townhouses on Berners Street in Fitzrovia, renovated and given the luxury-boutique treatment by some of the biggest players in the game." Full review
Gayot Gayot
"The hotel's eclectic, sophisticated character makes it a choice location for a get-together over drinks or a polished home away from home."
Zagat Zagat
"This Ian Schrager–designed hotel in Fitzrovia features grand Victorian public spaces, contemporary guestrooms and upscale Modern British cuisine."
Fodor's Fodor's
"A solidly bohemian air permeates this handsome new hotel in the heart of Fitzrovia, which opened to much fanfare in the fall of 2013." Full review
Condé Nast Traveler Condé Nast Traveler
"The hotel, along with being perhaps London’s most stylish redoubt right now, is home to the Punch Room, one of the hottest clubs in town." Full review
Forbes Travel Guide Forbes Travel Guide
Recommended
"From the outside, The London Edition looks like a period Georgian hotel with its columned portico and intricate moldings." Full review
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To be sure, The London Edition leaves its Georgian heritage at that door and sweeps you through its grand lobby bar to a minimalist black reception desk, lit with chunky candles.
Travel + Leisure Travel + Leisure
"Studio 54 co-founder Ian Schrager has been taking his magic touch from nightclubs to hotels as of late, notably seen in the Fitzrovia hotel London Edition." Full review
Mr & Mrs Smith Mr & Mrs Smith
"From its swoon-worthy design to their flawless service, it’s a stay that we wished would never end. We’d have happily moved in." Full review
Time Out Time Out
"A five-star hotel on Berners Street, Fitzrovia. " Full review
Afar Magazine Afar Magazine
"A celebrity favorite, with all the attendant publicity that brings." Full review
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Marrable's Hotel (formerly The Zetter Hotel)
8/10
86-88 Clerkenwell Road, London EC1M 5RJ
From $118/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Restaurant
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Rough Guide Rough Guide
"A fixture on Clerkenwell’s laidback hipster scene. Rooms are simple but bold, with colourful panache and lots of eco touches."
Michelin Guide Michelin Guide
"A trendy and discreet converted 19C warehouse with well-equipped bedrooms that come with pleasant touches, such as Penguin paperbacks."
Concierge Concierge
"Almost best of all, the rates are (for London) way low."
Fodor's Fodor's
"The dizzying five-story atrium, Art Deco staircase, and slick European restaurant hint at the delights to come in this converted warehouse." Full review
Lonely Planet Lonely Planet
"The Zetter comprises two quite different properties, both exemplary in their execution." Full review
Time Out Time Out
"Zetter is a fun, laid-back, modern hotel with some interesting design notes." Full review
DK Eyewitness DK Eyewitness
"In an area known for its loft apartments, this is a loft hotel in a 19th-century warehouse."
Condé Nast Traveler Condé Nast Traveler
99.6
"This Victorian warehouse turned 59-room hotel on London’s heavily trafficked Clerkenwell Road is missing nary a detail of what constitutes a cutting-edge big-city boutique hotel." Full review
Gayot Gayot
"This Clerkenwell lodging goes for ultrahip with its Champagne-and-camera-stocked vending machine, hot water bottles, second hand books and Scandinavian/industrial style."
Travel + Leisure Travel + Leisure
"Owners Michael Benyan and Mark Sainsbury describe their affordable, irreverent spot as “a modern-day urban inn.”" Full review
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