The Concierge at Four Seasons Resort Punta Mita

"And in a first for a Four Seasons, they have a "cultural concierge", an erudite gentleman who gives compelling lectures every afternoon and some evenings on such topics as the history of chocolate, astronomy, native Mexican culture and tequila"

"While informal tastings of the 125 regional brands are available at the bars, guests can opt for private tastings arranged by the cultural concierge"