101 HotelvsHotel Fron
101 hotel and Hotel Fron are both recommended by reviewers writing for major publications. On balance, 101 hotel ranks significantly better than Hotel Fron. 101 hotel is ranked #3 in Reykjavik with praise from 7 reviews including The Telegraph, Condé Nast Traveler and Travel + Leisure.
101 Hotel Fodor's
 Fodor's Jetsetter
 Jetsetter Lonely Planet
 Lonely Planet Condé Nast Traveler
 Condé Nast Traveler Travel + Leisure
 Travel + Leisure Star Service
 Star Service Afar Magazine
 Afar Magazine The Telegraph
 The Telegraph Travel + Leisure
 Travel + Leisure Frommer's Show All Reviews
 Frommer's Show All Reviews 
Hverfisgata 10, Reykjavik, Iceland
From $252/night
- Bar/Lounge
- Hot Tub
- Free Internet
- Room Service
- Shuttle Bus
- Laundry Service
 "Don't let the 1930s office block-style façade fool you: 101 Hotel is one of Reykjavik's most stylish accommodations." Full review
 "101 hotel is in the heart of Reykjavik, walking distance from National Cathedral and Harpa.  This 4-star hotel is within close proximity of Parliament House and Reykjavik Pond.
Make..." Full review
 "The 101 aims to tickle the senses – with yielding downy beds... rich wooden floors and glass-walled showers – it may mean you skip the bars and opt for a night in instead." Full review
 "The hotel is within walking distance of the historic town center, the main shopping streets, and the mega-trendy 101 nightlife district—the hotel’s namesake." Full review
 "Modern, art-focused property with 38 rooms. Stop by the lobby bar for Austrian rum–spiked hot chocolate by the fireplace." Full review
 "Part of the Design Hotels group, Iceland's first boutique-hotel is located in the heart of downtown on a busy street near the major shopping area." Full review
 i 
Repeat guests often request the rooms that face Hverfisgata for their harbor views.
 "The hotel feels intimate with only 38 rooms, and the bar and lounge are popular with trendsetting locals." Full review
9.0
 "One of Reykjavik’s first-ever boutique hotels is still one of its best." Full review
 "The 101 Hotel is known for its luxurious spa and chic design, which combines an industrial aesthetic with clean minimalism" 
Iceland Travel Guide
June 29, 2021
 "Despite the stark exterior, everything from the fireplace and zebra-striped chairs in the lounge to the extensive collection of contemporary art from Icelandic artists is touched by cool." Full review
Hotel Fron Star Service
 Star Service The Telegraph
 The Telegraph Frommer's
 Frommer's Lonely Planet
 Lonely Planet
Laugavegur 22A, Reykjavik 101, Iceland
From $97/night
- Bar/Lounge
- Free Internet
- Room Service
- Free Breakfast
- Restaurant
- Multilingual
 "This long-running hotel is earning more attention for its lower rates and central position near restaurants and bars. " Full review
 i 
Request one of the Deluxe studios with a balcony and kitchenette.
7.0
 "This modern, modest and friendly three-star hotel lies right in the centre of Reykjavik." Full review
 "This four-floor hotel set within three adjoining buildings sits right in the middle of Reykjavík’s primary shopping and nightlife zone. Parquet flooring and flatscreen TVs are about the only luxuries" Full review
 Top Choice
 "This bright blue hotel has lots in its favour – particularly its excellent location overlooking Laugavegur." Full review